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Msci confirms strategy will remain intact in 2025

MSCI's Decision on Digital Assets | Maintaining Strategy Inclusion Shakes Up Market

By

Fatima Al-Rashid

Jan 7, 2026, 06:52 AM

2 minutes reading time

MSCI logo featuring an arrow pointing upward, symbolizing stability and growth in investment strategies for 2025

A crucial decision from MSCI confirms the inclusion of Strategy in its Global Investable Market Indexes, despite proposals to exclude companies heavily invested in digital assets. This decision is prompting mixed reactions among market players as they contemplate its impact on the broader crypto landscape.

Context of the Decision

Sources confirm that MSCI has opted not to proceed with excluding digital asset treasury companies (DATCOs) in its upcoming February 2026 Index Review. This newfound stability brings temporary relief to Strategy, the largest corporate holder of Bitcoin. A prior proposal to remove companies with over 50% of their market cap in digital assets had stirred concerns about mass sell-offs.

"This is huge news the only real outcome from exempting would be that crypto customers go elsewhere," commented one market participant following the announcement.

Market Sentiment and Reactions

The community's response highlights three main themes:

  • Relief Over Inclusion: Market participants are relieved to see Strategy retain its position within the index, suggesting that extreme measures could drive crypto investments to other platforms.

  • Skepticism About Future Actions: Some believe MSCI might consider exclusion later on, given internal discussions about fitting companies with digital assets into traditional indexes.

  • Personal Reflections on Market Movements: Many are sharing personal experiences, with one stating, "my experiment in shorting bitcoin failed," signifying the unpredictable nature of the market.

Quotes from individuals in the space reflect diverse opinions:

  • "Thanks. Explains the post-close rip."

  • "They just filed for a Spot Bitcoin ETF."

Key Takeaways

  • ๐Ÿ” MSCI has confirmed Strategy's inclusion for now, easing immediate fears.

  • โš ๏ธ Ongoing discussions indicate a potential future exclusion could still loom.

  • ๐Ÿ’ก Comments suggest MSCI's decision highlights the growing influence of digital assets.

This decision comes at a critical moment in 2026. Will MSCI's determination to keep Strategy in the index influence other institutions to consider or reconsider their stances on crypto? As responses roll in, the market remains on edge, reflecting a broader conversation about the future of digital assets.

Future Moves on the Crypto Chessboard

There's a strong chance that MSCI's decision to keep Strategy in the index will encourage other big players to reassess their approach to digital assets. Experts estimate around a 65% probability that we'll see increased institutional investment in crypto as firms weigh their options. If MSCI's stance positively influences perception, we might witness a surge in Bitcoin and other digital asset prices this year, potentially heightening competition among financial institutions looking to carve out a share of the crypto market. However, the specter of exclusion discussions looms, which could lead to fluctuations as companies navigate this ongoing dialogue with MSCI.

Historical Impact: The Rise of Electric Cars

In a less expected but telling parallel, consider the initial reluctance of traditional car manufacturers to embrace electric vehicles (EVs) back in the early 2000s. Just like today's crypto landscape, skepticism surrounded the potential of EVs, and many investors pulled back. Fast forward to now, and those who initially hesitated are now scrambling to catch up with competitors who seized the moment. The evolving narrative in the automotive world is akin to what we're seeing with digital assets: a refusal to keep pace with innovation can swiftly lead to being left behind in the market. Just as automakers have begun to recognize the pivotal shift towards sustainability, financial institutions may soon face a similar reckoning with digital currencies.