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Morgan stanley to offer crypto trading via e trade soon

Morgan Stanley | Crypto Trading via E-Trade Set to Shake Up Market

By

Elena Kruger

Sep 23, 2025, 10:39 PM

Edited By

Jessica Lin

3 minutes reading time

Morgan Stanley logo with a digital cryptocurrency symbol representing their new trading service via E-Trade.
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Morgan Stanley aims to roll out cryptocurrency trading for retail clients through E-Trade by mid-2026. This initiative, seen as a pivotal moment, pairs the firm with Zerohash for essential services including liquidity and asset custody. As traditional finance intertwines with digital assets, the move could signal a significant shift in wealth management.

Breaking Down the Announcement

It's official: Morgan Stanley is evolving, with plans to offer crypto trading options for Bitcoin, Ether, and Solana at E-Trade. Insights suggest this is just the beginning, with the firm also developing a wallet for digital asset custody and exploring tokenized assets that some believe will disrupt traditional financial practices.

"This sets dangerous precedent" - Top-voted comment

The partnership with Zerohash indicates a calculated response to a growing demand for streamlined crypto transactions among retail investors. As one user pointed out, "If youโ€™re retail, wouldnโ€™t you be more likely to be buying an ETF due to the cost?" This highlights an ongoing debate surrounding the approach to crypto investing.

Tokens at Play: Whatโ€™s Included?

Initially, trading will encompass:

  • Bitcoin

  • Ether

  • Solana

This initial selection hints at Morgan Stanley's broader strategy to attract both seasoned investors and new entrants into the market. Interestingly, some commenters express skepticism about whether traditional finance firms like Morgan Stanley can handle the evolving crypto landscape effectively.

User Reactions

Sentiments are varied in the forums:

  • Positive: Many see this move as a long-overdue step towards integrating traditional investing methods with newer, digital avenues.

  • Cautious: There's concern regarding the firm's motives, with remarks like "Theyโ€™ve figured out a way to profit off of the hype without exposing themselves to the risk."

  • Uncertain: Users are questioning how this will ultimately benefit retail traders.

Whatโ€™s Next?

As these plans develop, the potential implications for retail traders and the crypto market remain significant. Will this lead to wider acceptance of digital currencies? The timing suggests a proactive stance as digital assets gain traction globally.

Key Insights

  • โ–ณ Morgan Stanley aims to include crypto trading by 2026.

  • โ–ฝ The partnership with Zerohash provides liquidity and safety in settlement.

  • ๐Ÿค‘ Initial plans include trading Bitcoin, Ether, and Solana.

  • โ“ How might this shift impact the retail investment landscape in the long term?

With developments expected in the upcoming months, many in the financial and crypto spaces will be watching closely.

Sailing into New Waters

Experts predict that as Morgan Stanley introduces crypto trading, there's a strong chance retail investors will embrace this shift. With approximately 60% of surveyed investors stating they're interested in crypto, the firm's entrance could accelerate this trend. The partnership with Zerohash adds an extra layer of reliability, potentially allowing E-Trade to position itself as a competitive player in the crypto exchange landscape. Analysts estimate a 70% probability that this move will not only increase trading volumes but also promote the adoption of tokenized assets. As retail investors venture into digital currencies, the landscape may evolve drastically.

A Nod to Past Innovations

Consider the way mobile banking adapted to the needs of consumers in the early 2000s. Just as traditional banks began offering online services, leading to a shift in how people manage their finances, Morgan Stanley's entry into crypto could signal a similar transformation in investing. The transition then revolutionized banking by making transactions more accessible, paralleling now how crypto trading may become the next norm for everyday investors. This comparison highlights how industries adapt to meet changing demands, paving the way for new financial behaviors.