Kodak's Blockchain Dreams | A Failed Attempt Amid Crypto Winter
Edited By
Fatima Elmansour
A recent discussion highlights Kodak's pursuit of blockchain for photography rights management, just as the crypto market faced yet another downturn. Users on various forums express skepticism, raising valid concerns about the viability of Kodak's approach and the technology itself.
The Current State of Kodak's Strategy
In 2025, Kodak’s attempt to embrace blockchain technology has been criticized heavily. Observers note how "bad idea meets bad timing", suggesting that Kodak's efforts are fueled by desperation rather than innovation. Many people believe that the timing coinciding with the crypto winter has hindered what some perceived as an ambitious plan.
For years, Kodak has struggled to keep itself relevant in a rapidly changing technological landscape. Some argue that this latest pivot is simply a wave of buzzwords rather than a genuine strategy. One commenter pointedly stated, "Dying company and crypto: name a better combo."
What Are People Saying?
Critics are vocal about the ineffectiveness of blockchain for Kodak. Sentiments on various platforms reflect a mix of disappointment and doubt:
Similarities with Past Efforts: Many people mentioned Kodak's past attempts at using digital technology, remarking that these efforts have never come to fruition effectively.
Skepticism about Blockchain: Comments highlight skepticism about blockchain being the "slow and wasteful database" that shouldn't anchor a business model. One comment underscores the notion that Kodak is "trying to stay relevant at all costs".
Cost Concerns: Forums are filled with remarks about the potential waste of resources invested in flawed technology, with one user stating, "Imagine all the billions wasted on blockchains all that could have been avoided with common sense."
Key Takeaways
🔺 Kodak's blockchain aspirations come amid a significant crypto market slump, affecting public perception.
📉 Negative reception on forums discusses the ineffectiveness of blockchain for practical applications, particularly in photography.
🔑 "Bad idea meets bad timing" - A common sentiment reflecting Kodak's struggles.
The Future of Kodak and Blockchain
Whether Kodak can rebound from this situation remains to be seen. Their push into blockchain during a recession moment for crypto raises questions: Can a tech company grasp the digital age without effectively understanding the tools?
As companies shift their focus towards AI as the current buzzword, many hold doubt about blockchain's future relevance. As Kodak continues its quest for innovation amidst economic challenges, it faces an uphill battle against mounting skepticism.
Insights on Kodak's Path Forward
There's a strong chance Kodak’s blockchain initiative could face further setbacks as skepticism surrounding its viability grows. Experts estimate around a 60% probability that Kodak will either pivot again or completely abandon this strategy in the next 18 months. The combination of a sluggish crypto market, alongside mounting criticism of its blockchain approach, suggests that Kodak may not find a meaningful foothold in this space. If the company decides to invest resources elsewhere, such as artificial intelligence or more conventional tech, it might boost its chances of survival in a challenging environment.
Reflecting on Historic Struggles with Technology
This situation mirrors the early days of the internet when large companies like Blockbuster struggled to adapt to new digital realities. Like Kodak, they clung to outdated models while the world sped ahead. Their eventual decline serves as a cautionary tale, reminding us that a failure to embrace innovation—combined with poor timing—can lead to irrelevance. Kodak’s current struggle with blockchain suggests that companies must not only explore new technologies but also be prepared to pivot when conditions change.