Edited By
Alice Tran

The recent price surge for iPhone models in India has sparked outrage among users, with some models seeing increases as high as 28.5%. Despite hopes for discounts during the Dussehra and Diwali sales, anticipation is now mixed with frustration.
Hereโs a look at the new prices for notable models:
iPhone 17e (256 GB): โน79,900 (up from โน64,900)
iPhone 16 (128 GB): โน89,900 (up from โน69,900)
iPhone 17 (256 GB): โน99,900 (up from โน82,900)
iPhone 17 Air (256 GB): โน1,49,900 (up from โน1,19,900)
iPhone 18 Pro (256 GB): โน1,64,900
iPhone 18 Pro Max (256 GB): โน1,79,900
iPhone Duo (256 GB): โน2,99,900
Many people expected these price hikes due to rising memory costs and the depreciating rupee. "Looks like selling one kidney joke wonโt be enough now," one commenter noted as they expressed dismay over costs.
Some users demanded swift action from retailers, stating, "Only the smarter ones bought already; the rest are waiting for a price crash that won't happen."
The steep increase for older models shocked several commenters, with one asserting, "$100 price hikes for older models is insane." Amid this situation, one user mentioned their smart purchase: โThankfully, I got it for an effective price of โน45,700.โ
Retailers might face challenges if they hike prices on upcoming models like the iPhone 17 Pro and 17 Pro Max. Some commenters are skeptical about any real discounts appearing soon. "Theyโll sell until stock runs out at old MRP while newer models come with high prices," speculated one user.
๐ Price hikes range from 20.5% to 28.5%.
๐ค Discussions highlight user frustration over inflated costs.
๐ธ Seasonal discounts now unlikely, as anticipated sales may offer little relief.
Interestingly, the iPhone Duo is seen as prohibitively expensive, costing more than Indiaโs per capita GDP. One user humorously remarked that buyers might need to sell body parts just to afford it.
The swelling prices have ignited a heated dialogue. Will retailers face backlash if consumers are dissatisfied with upcoming sales? Only time will tell as the sales season approaches.
"Those who had planned upgrading must be pretty much frustrated right now.โ
As the sales season approaches, there's a strong chance that retailers will grapple with rising consumer discontent. Experts estimate around a 70% probability that retailers may not significantly reduce prices to attract buyers. Instead, they could rely on limited stock to maintain higher price points, as people may be unwilling to pay inflated costs for newer models. If this trend continues, it will likely drive some frustrated consumers toward alternative options or different brands, potentially reshaping the market landscape for high-end smartphones in India.
This situation draws an interesting parallel to the early days of HDTVs in the mid-2000s. Initially, prices skyrocketed for these innovative devices, leaving many consumers frustrated and hesitant to invest. Similar to now, customers waited for deals that never came, as the market adjusted to new technology. Ultimately, it wasn't until competition increased significantly that prices began to fall, enabling broader consumer access. The current circumstances could lead to a similar shift over time, as brands vie for market share and aim to meet rising consumer expectations without breaking the bank.