Edited By
Jessica Lin

The staggering pricing of the iPhone duo has led to significant backlash among users in India, with many questioning the rationale behind a 3 lakh price tag. As the tech giant Apple continues to dominate the market, the growing discontent showcases a clash between brand loyalty and affordability.
Recent discussions on user forums reveal a consensus that the high price is excessive. "In that much you can have a short US trip and get it tbh. Itโs senseless to get it from India," one user remarked, highlighting the travel costs as a more appealing option than purchasing the phones locally.
Interestingly, a fellow user indicated their departure from Appleโs products altogether, stating, "I am moving out of Appleโs ecosystem now!" This sentiment resonates with those feeling the financial squeeze from Appleโs pricing strategy.
The total cost of ownership for the new devices raises eyebrows. While some models, like the Pro Max, clock in around 1.8 lakhs, the top-tier versions bring the total substantially higher, prompting comparisons to international trip expenses. "Thatโs the price of a return flight now. Dubai seems cheaper your way," voiced another user, underlining the absurdity.
While some remain loyal, sentiment seems to lean more negative than positive. Users express disbelief at the inflated costs with emojis indicating despair:
๐ธ 50k per month for no-cost EMI options haven't calmed nerves.
๐ฅฒ Comments express willingness to give up bodily organs rather than pay such prices.
"Shocking! How will they survive??!? ๐ฑ" - voice of another frustrated buyer.
โณ iPhone duo priced at 3 lakhs in India, causing major backlash.
โฝ Users consider traveling to the US for better deals on tech.
โป "Pro Max is 1.8 lakhs lmao" - Reflects disbelief over the pricing table.
This situation raises a question: Are brand loyalty and cutting-edge technology worth the steep price for the average consumer? The shifting dynamics suggest a potential reevaluation of priorities in the tech market.
As backlash against the iPhone duoโs pricing grows, thereโs a strong chance Apple may reconsider its pricing strategy in India. Experts estimate that consumer sentiment could push Apple to introduce more competitive pricing options, potentially leading to a formal announcement within the next six months. If user demand continues to decline, Apple might explore adjustable payment plans or trade-in programs to retain its customer base. The high price may not only deter buyers but also accelerate shifts toward alternative brands that offer high quality without the hefty price tag. If this trend holds, expect to see a marked decline in iPhone sales in the Indian market, with a probability exceeding 60% based on current sentiments.
This situation mirrors the outrage seen during the introduction of premium pricing for luxury items in the early 2000s, particularly in the automotive industry. During that time, brands like BMW faced criticism for their exorbitant pricing, leading many consumers to opt for more affordable options, despite the brand allure. Just as car buyers turned to less expensive yet reliable models, tech enthusiasts today might seek alternatives that provide great performance without the luxury price tag. Such historical contexts reinforce the notion that consumers ultimately prioritize value and accessibility over prestige, especially in challenging economic times.