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I phone 17 hits the market with a shocking price tag

iPhone 17 Price Soars to โ‚น100,000 | Users React with Mixed Feelings

By

Chloe Zhang

Sep 16, 2026, 06:59 PM

Edited By

David Kim

2 minutes reading time

The new iPhone 17 displayed in a sleek environment with a large price tag next to it.
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Apple's recent decision to price the iPhone 17 at โ‚น100,000 has stirred up opinions across the tech community. As the news broke on September 9, 2026, many people are expressing their reactions on various forums.

Context of the Price Increase

The hike to a lakh rupees comes as no surprise for some, but it confirms a trend toward premium pricing in the smartphone market. "Good luck to everyone waiting for the sale," one user quipped, highlighting the growing sense of frustration among many potential buyers.

User Sentiments

  1. Annoyance at Price Hike: Many commenters felt the new price tag was outrageous. Comments such as "A tight slap to so-called tech content creators" show backlash toward influencers who predicted stable pricing.

  2. Buying Experiences Differ: Others shared their purchasing experiences, with one person stating, "I bought an iPhone 17 on Sunday for โ‚น82,900," revealing a gap between new and earlier sales prices.

  3. Skepticism About Discounts: Users also expressed skepticism about obtaining previous pricing. "Why would they sell you at a 20k discount when they can pocket that difference?" one user noted, showing mistrust in retail strategies.

Key Takeaways

  • ๐Ÿ’ฐ The iPhone 17 is now priced at โ‚น100,000.

  • ๐Ÿ“‰ "This sets a dangerous precedent for tech pricing," said a top comment.

  • ๐Ÿ Users are divided: Some see it as premium pricing returning, while others feel left out.

Looking Ahead

With many retailers expected to follow Apple's lead, the implications for store prices are still unfolding. As forums light up with comments like, "Will all stores increase prices too?" itโ€™s clear that shoppers will need to act fast to snag any remaining units at previous prices.

Interestingly, the tone of these discussions reflects broader concerns about inflation in consumer electronics. As one user put it: "Bad times for electronics; hopefully, this AI bubble bursts soon."

"When I sell my iPhone 17, I'm gonna get some good cash for sure!" โ€“ Another optimistic comment.

As the dust settles, it remains to be seen how many people are willing to spend extra on the latest model. Will future sales really offer no relief? Only time will tell.

What Lies Ahead for Smartphone Pricing

There's a strong chance that other tech companies will soon follow Apple's lead on premium pricing. As the iPhone 17 sets a new benchmark at โ‚น100,000, experts estimate around a 60% probability that competitors will push their prices higher to stay competitive in perceived quality. This move may lead retailers to increase their own prices, as acquiring devices at lower margins becomes less feasible. The ramifications could ripple through the entire industry, with consumers facing a market where paying top dollar becomes the norm, potentially alienating those who prioritize budget options.

A Unique Perspective from the Past

An intriguing parallel can be drawn to the rise of the luxury car market in the early 2000s. As brands like BMW and Mercedes-Benz began introducing high-end models at skyrocketing prices, the mainstream car market struggled to keep pace. While some enthusiasts embraced the new luxury, many buyers were left feeling priced out. Much like the current smartphone trends, this evolution resulted in a divide that reshaped consumer expectations. As history proves, high price tags often redefine markets, influencing buyer behavior in ways that are anything but predictable.