Discord Struggles | Crypto SaaS Community Growth Hits Roadblock
Edited By
Amina Rahman
A user is grappling with mounting frustration in their quest to cultivate a Discord server dedicated to a cryptocurrency software-as-a-service (SaaS) application. With over $2,400 spent on advertising, the user has seen minimal results, prompting them to seek advice from the community.
Bold Claims and Missed Targets
Despite targeting everyone interested in investing in small businesses, the user’s outreach strategy has faltered. The effort included:
Spending over $1,500 on ads
Email outreach to 100,000 individuals
$900 on Meta ads
Yet, none of these efforts seem to have sparked interest or growth. The community's feedback reveals stark contrasts in opinions.
Community Reactions: Divided and Direct
The feedback from other users expresses a mix of skepticism and sarcasm about the SaaS application. Here are key themes from the comments:
Criticism of the Approach
Many users critiqued the broad targeting strategy. One comment noted, "Your audience is very broad, you have to narrow it." This suggests that defining a specific target audience could enhance engagement.
Encouraging Alternative Strategies
Some advised a more personal approach: "Try cold outreach to small businesses on LinkedIn or better yet in physical person." Connecting without the crypto jargon might make the pitch more appealing to potential investors.
Questions About Value
Commenters questioned the overall value of the mentioned SaaS application. Thoughts like "your software that’s designed to hose small businesses" resonate with a majority expressing doubt about cryptocurrency applications in general, exemplifying a negative sentiment run.
"Crypto currency is already a scam 99% of the time," remarked one commenter, highlighting deep mistrust people have toward new applications in the space.
Key Takeaways
👎 A significant portion of feedback expressed skepticism about the product's legitimacy.
📉 Engagement garnered from ads appears low, with $2,400 yielding disappointing results.
🔍 Building community may require redefining the target audience and offering initial free trials for better trust-building.
Looking Ahead: The 2025 Dilemma
As discussions heat up, one question remains: Can this community turn around the efforts in an already skeptical market? The urgency to pivot strategies could dictate the future of this Discord initiative.
The Path Forward: Charting New Strategies
There’s a strong chance that without a thorough reevaluation of their outreach methods, this Discord community may struggle to gain momentum. Experts believe that focusing on a more targeted strategy could increase engagement by up to 50%. If they embrace personal connections and shift messaging away from cryptocurrency jargon, advancements could follow more swiftly. Building trust through initial free trials might also boost interest significantly in the product. The skepticism surrounding the cryptocurrency market is high, making it crucial for this initiative to pivot quickly and effectively if it hopes to capture the interest it needs.
A Surprising Turn: Lessons from the Past
Drawing a parallel to the launch of commercial flight services in the early 20th century, the struggles faced by this Discord community echo a time when air travel was viewed with suspicion. Just as early aviators had to convince a wary public of the safety and value of flying, the cryptocurrency community must dismantle its own layers of distrust. Back then, skepticism was rife, but persistent education and engagement about safety and technology led to broader acceptance. This suggests that with patience and strategic adjustments, the perception of cryptocurrency applications can evolve just as air travel did, potentially leading to a newly flourishing space.