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Ef: split ai roles between builders and storytellers

Ethereum Foundation's AI Strategy | A Call for Role Specialization

By

Anjali Patil

Feb 20, 2026, 05:08 AM

2 minutes reading time

A tech meeting with builders discussing AI development and storytellers strategizing communication.

A faction within the Ethereum community is advocating for a split in the Ethereum Foundation's focus between technical builders and public-facing storytellers. The conversation was ignited by recent interviews featuring Davide Crapis, emphasizing the intersection of Ethereum and AI agents as a major opportunity for the ecosystem.

Context and Importance

In his interviews, Crapis discussed the potential of Ethereum to harness AI's capabilities. Some community members argue that maximizing this potential requires a strategic division of responsibilities. The suggestion is to have technical experts concentrated on development, while a dedicated communicator markets the vision to AI founders and researchers.

Many believe this separation echoes the successful partnership seen in Apple's early days with Steve Wozniak and Steve Jobs. "Let the builders build, and let someone else tell the story," one community member noted.

Voices from the Community

Feedback from forums highlights mixed sentiments toward the proposed strategy. Here are three prominent themes:

  • Technical Focus: Several contributors support the idea, emphasizing that technical experts often lack time for public engagement.

  • Communication Challenge: Thereโ€™s concern that a singular spokesperson could misrepresent the diverse technical work being done.

  • Concern Over Incidents: Users also noted the risk of misunderstandings, as indicated by one comment: "Please no - this likely leads to incidents like this."

"A specialized storyteller for AI agents could help leverage Ethereumโ€™s current moment," said a contributor.

What Next?

As the Ethereum landscape evolves, a clear direction in communication strategy may influence the foundation's reception in the AI realm. A focus on specialized roles could not only improve visibility but also enhance community engagement.

Key Highlights

  • โ–ณ Community divided on role specialization; technical expertise vs. storytelling.

  • โ–ฝ Concerns raised about potential miscommunication; emphasis on public clarity.

  • โ€ป "Let the builders build - their highest leverage is elsewhere" - An advocate.

The Ethereum Foundationโ€™s approach may redefine its narrative during a critical time, but will this strategy resonate with the broader community? Only time will tell.

What Lies Ahead for Ethereum

As the Ethereum community weighs the split between builders and storytellers, thereโ€™s a strong chance that this strategy could take shape within the next year. Technical builders might find their productivity increased by focusing solely on development, leading to more innovative solutions. Meanwhile, a dedicated communicator could bridge the gap, enhancing engagement with AI creators. Experts estimate around a 70% likelihood that this separation will create a more unified front in marketing Ethereumโ€™s offerings. If successful, this model may set a precedent, encouraging other crypto projects to adopt similar communication tactics.

A Lesson from the Startups of the 90s

Consider the approach taken by internet startups in the late 1990s, such as Amazon and eBay, which quickly learned that dividing responsibilities between technical staff and marketing teams was essential. Just like these companies, Ethereum's move toward specialization may lead to greater public understanding and acceptance of complex technologies. In hindsight, isolating tasks within a burgeoning digital landscape allowed those companies to thrive, giving us platforms we rely on today. If Ethereum follows suit, it could redefine how blockchain projects communicate their vision and engage with future stakeholders.