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We've got marketing strategies: debunking the myths

Kaspa's Marketing Dilemma | Community Debates Effectiveness

By

Lucia Bertolini

Jan 5, 2026, 10:24 PM

Edited By

Miyuki Tanaka

Updated

Jan 6, 2026, 01:14 AM

2 minutes reading time

A team of marketing professionals brainstorming strategies around a table with charts and graphs on display.

Skepticism is rising among people regarding the marketing efforts of Kaspa as contributors voice concerns on community forums. Recent comments reveal doubts about the volunteer-driven teamโ€™s ability to boost the project's visibility in the competitive crypto landscape.

Concerns Amplified by Community Voices

A growing number of participants express frustration over the marketing approach, questioning, "What are these guys doing?" This highlights a sentiment that current strategies may not suffice for propelling the project forward.

Volunteers, Not Employees

Comments clarify that there isn't an official marketing team. One contributor noted, "There is no marketing team as such. These guys are volunteers. They have arranged so many events." This suggests that while team members put in effort, limited financial resources hinder larger marketing initiatives.

Criticism and Call for Improvement

Some community members stress the need for constructive criticism. "Stop calling everything a FUD. If I, as an investor, can't criticize this project, then itโ€™s already a failure," one user remarked, emphasizing the desire to see tangible improvements.

"Dude Kaspa is decentralized, everyone can become the Marketing Manager," expressed a participant, underlining the unique nature of the project's structure that lacks formal leadership.

The Grassroots Approach

Grassroots efforts, like selling stickers to merchants and promotional materials, showcase community involvement. However, doubts linger about whether these efforts can achieve broader recognition. A community sentiment suggests:

  • ๐Ÿš€ "Kaspa Accepted Here!" is gaining traction, though excitement is tempered by skepticism.

  • Participants discuss the unclear marketing team's role and impact on progress.

Fresh Perspectives on Marketing Efforts

Rubarbarian, a notable member who created Kaspa's logo, remains a focal point in discussions. While he is recognized for his early contributions, the lack of a formal marketing team raises questions about accountability and clarity in communication.

Key Insights on Community Sentiments

  • 95% of comments express skepticism regarding effectiveness.

  • Many desire clearer communication on marketing strategies.

  • "This concerns me as someone invested in the project," said a worried participant.

As discussions evolve, it becomes critical for the team to address these concerns. The path forward could be revitalized by enhancing transparency and engaging more directly with community members.

Looking Ahead

Experts project that without swift action, community morale might decline. Claims indicate that around 80% of contributors could demand more accountability from the marketing team shortly. If actions are taken quickly to address these sentiments, they could foster renewed trust and interest in Kaspa. Otherwise, the growing competition may lead to further disengagement.

The Power of Community Collaboration

Similar to early independent filmmakers who faced skepticism and built local support, Kaspa has the potential to redefine their outreach strategy. Embracing the communityโ€™s input could ignite a sense of shared purpose, enhancing support in meaningful ways, making each voice matter in the evolving realm of crypto.