Edited By
Amina Rahman

A recent audit of nearly 3,000 crypto press releases paints a bleak picture. Conducted over five months by PR professionals, the study found that 62% of releases were tied to confirmed scams, raising alarm bells in the crypto community.
According to sources involved in the audit, many projects are misusing reputable media logos like Forbes and Bloomberg as marketing tools. This tactic not only misleads potential investors but also taints the credibility of genuine outlets.
Key Findings from the Audit:
Over half the releases pertained to scams, rug pulls, or high-risk ghost projects.
Instead of investing in quality leads, scammers focus on purchasing links to manipulate Googleโs Knowledge Graph and appear legitimate in search results. This method has been described as a "reputation laundromat."
Only 2% of releases reported real news events, such as funding or partnerships; the vast majority were hype-driven.
A user noted the widespread confusion, asserting, "People need to be able to tell the difference between paid press releases and real articles."
Experts recommend being vigilant when interpreting crypto news. Here are some steps to protect oneself:
Ignore the Logos:
Look for disclaimers like "Paid Content". Just because a name is splashed across the header doesnโt mean it provides valid endorsement.
Check the Omitted Results:
If a Google search shows results omitted, itโs likely spam.
The Lights On Test:
Look for activity in the projectโs GitHub or team presence. An empty digital storefront is a significant red flag.
"This sets a dangerous precedent for would-be investors," warned one observer of the findings.
The findings have ignited a mix of outrage and disbelief in user boards. Many commenters expressed amazement at the high scam rate. "Itโs crazy indeed," commented one, capturing the general shock. Others highlighted a lack of media literacy among younger people, making them easy targets for scams.
The revelations from this audit underline the importance of discerning valid information in the crypto space. As scams escalate, the responsibility falls on individuals to conduct thorough research before trusting news articles. Can the industry recover its credibility? Only time will tell.
โณ 62% of press releases examined linked to scams
โฝ Majority lack any credible news substance
โป "Itโs crazy indeed" - Popular sentiment among users
Thereโs a strong chance that the rising tide of scams linked to crypto press releases will push regulators to tighten oversight in the coming months. Experts estimate around a 75% likelihood of new guidelines being introduced by government bodies to protect investors. This increased scrutiny could lead to a shake-up of how crypto projects communicate with the public, forcing them to provide clearer, more transparent information. If this trend continues, it's possible that genuine projects might face challenges in gaining visibility, as they compete with flashy but deceitful marketing tactics employed by scammers.
The current situation in crypto closely mirrors the dot-com bubble of the late 1990s, where countless startups misled investors with flashy websites and exaggerated claims without solid backing. Just as many people lost their fortunes in that frenzy, todayโs crypto enthusiasts find themselves in a similar scramble for reliable information. The landscape is littered with broken promises and failed ventures, making it hard to discern the legitimate from the deceitful. As history has shown, the market often has to burn off the unsustainable hype before healthier growth can take place, underscoring the need for vigilance and caution among those looking to invest.