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Celebrities' huge losses on bored apes after nft boom

Celebrities Suffer Massive Losses on Bored Apes | 2021 NFT Peak Fallout

By

Nora Schmidt

Feb 17, 2026, 09:36 AM

2 minutes reading time

Famous people like Justin Bieber, Neymar, and Eminem looking concerned about their Bored Apes NFT investments crashing

The NFT market has taken a nosedive since its exhilarating peak in 2021, leaving several celebrities facing staggering losses on their Bored Ape Yacht Club (BAYC) investments. Notably, names like Justin Bieber, Neymar, and Eminem saw their NFT assets plummet by as much as 90-99% in value.

The NFT Boom and Its Downfall

During the height of the NFT craze, high-profile buyers aggressively invested in BAYC. However, as the speculative bubble burst between 2021 and 2022, those investments began to dissipate significantly.

  • Justin Bieber: Initially paid an undisclosed amount, now valued at roughly $12,000.

  • Neymar: Purchased for about $1 million, now only worth $35,000.

  • Eminem: Spent $462,000, now valued at around $17,000.

  • Stephen Curry/Jimmy Fallon: Paid approximately $200,000, their assets now sit at around $17,000.

"NFTs are done, get over it," echoed a comment seen across multiple forums.

Fallout and Reactions

The overall BAYC market has dropped approximately 90% from peak levels, mirroring the collapse of the broader NFT sector. This decline raises questions about the future of profile-picture NFTs and whether this is simply a phase or a more permanent transition.

Interestingly, some speculate that the initial hype may have been driven by technological advancements like the introduction of 5G, making these digital assets more relevant in virtual reality spaces. "The real question is when will the actual reason they bought them in the first place come to fruition?" pondered an engaged commenter.

Public Sentiment

As the dust settles on this speculative frenzy, opinions are polarized:

  • Some see a lasting impact on the NFT market.

  • Others suggest the sector may rebound with technological advancements.

  • A significant number maintain that the hype has fully subsided.

Key Insights

  • 90% drop in Bored Apes' value reflects a larger market trend.

  • ๐Ÿ™ "NFTs are done, get over it" - sentiment remains largely negative.

  • ๐Ÿ” Curiously, some believe technological advancements could revive interest.

Amid the chaos, one question remains clear: are profile pictures the future of digital ownership, or just a fading trend? As the 2026 gaming and digital ownership conversations continue, time will tell.

What Lies Ahead for Digital Collectibles?

As the NFT landscape stabilizes, there's a strong chance we may see a consolidation where only the most valuable and unique projects survive. Predictions suggest that around 60% of current NFT projects could vanish as the market reevaluates its value propositions. This means creators will need to offer real utility and innovation, blending physical and digital assets to reignite interest. Furthermore, advancements in technology, such as augmented reality and virtual reality, might revive the space, with an estimated 40% of enthusiasts expressing optimism for future developments in digital ownership. In this shifting paradigm, NFTs could redefine ownership beyond mere collectibles, perhaps leading to integrated experiences in gaming and virtual communities.

A Lesson from the Dot-Com Boom

The rise and fall of NFTs might best resemble the dot-com bubble of the late 1990s. Many companies emerged with lofty promises, only for the majority to crumble upon reality's light. However, from this wreckage rose giants like Amazon and eBay, reshaping our online world. Just as the internet adapted to prioritize viable business models, the NFT market could similarly pivot, leaving behind the hype and focusing on substantive digital ownership experiences. These transitions remind us that chaos often precedes innovation; from one bubble's burst, the seeds of a new, more grounded revolution may sprout.