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Are brave developers abandoning bat token promotion?

A growing coalition of users feels Brave developers have abandoned efforts to promote the Basic Attention Token (BAT). This comes as minimal mention of BAT is found on the Google Play Store, raising concerns about the projectโ€™s future.

By

John O'Sullivan

Mar 2, 2026, 09:35 PM

Updated

Mar 4, 2026, 03:47 AM

2 minutes reading time

Screenshot of the Brave browser's Google Play Store page showing limited promotion for Basic Attention Token (BAT)

Users Express Disappointment in Silence

Some long-time Brave users feel increasingly frustrated. A user recently noted, "I find that pretty disheartening in a way." They highlighted the absence of BAT on the Play Store, echoing wider sentiment that hopes for BAT token's future may have dwindled.

Growing Frustrations

  • Promotion Efforts: Users emphasize a lack of support for BAT, critical for its growth.

  • KYC Challenges: Concerns arise regarding Know Your Customer protocols that may complicate user engagement with BAT.

  • Vanished Partnerships: Collaborations with voices like Philip deFranco and MarketWatch seem to have evaporated, breeding skepticism.

"Much love to everyone here and especially the devs it's just unfortunate" a longtime user stated, reflecting on the initial promise of BAT.

Mixed Sentiments Trail on the Forum

While some users maintain loyalty to the Brave browser, many are doubtful about BATโ€™s potential. Another commenter lamented, "People who were in it for the tech and the revolution like me were displaced by fraudsters." The overall feel within the community leans toward pessimism.

What Comes Next? Is the Momentum Lost?

As inquiries continue around BATโ€™s viability, the Brave team must reassess strategies to restore interest. Curiously, user comments suggest that many feel the groundbreaking vision for BAT is now but a whisper.

Key Insights for the Future

  • โ–ฒ Users criticize the lack of visibility for BAT in essential platforms.

  • โ–ผ Ongoing worries about KYC processes limit user interaction.

  • โ€ป "I miss the 2017 era. So much potential wasted," voices a disgruntled user.

As 2026 unfolds, Brave's path remains murky. Without renewed focus from developers, the groundbreaking vision of a user-centric ads model risks fading away entirely.

Forecasting the Horizon

With 2026 already underway, thereโ€™s a pressing need for Brave developers to reconnect with the user base to revive BAT promotion. Experts warn that without strategic shifts to engage users and address KYC concerns, the project might face diminishing returns. If developers remain idle, the likelihood of BAT dropping from relevance increases significantly, challenging even the most committed users to rethink their loyalty.