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Avoiding rollup deployment pitfalls: lessons learned

Rollup Deployment Challenges | Startup Nearly Sidetracked by Tech Issues

By

Ravi Patel

Feb 10, 2026, 07:58 PM

3 minutes reading time

A founder sitting at a desk, looking at a laptop screen displaying code and troubleshooting errors. Papers and coffee cup scattered around, illustrating a hectic work environment focused on solving te...

In a surprising revelation, a startup founder shared their struggles with deploying a rollup solution. After two months of effort and significant resources spent, they found that the deployment was just the beginning of their challenges.

The founder, reflecting on their experience, admitted, "The deployment itself was fine. It was all the stuff that broke after that killed me." They encountered several unexpected issues, such as sequencer malfunctions and edge cases with bridge contracts. Debugging PostgreSQL-related problems consumed valuable time, which ultimately delayed product development.

Their cofounder frequently inquired about progress for users to test, which added pressure. The founder calculated a steep expense: two months of time, $800 monthly on server costs, and nearly hiring a devops expertโ€”all to maintain a self-hosted solution. They noted the irony of having invested so much effort just to claim a unique chain.

Switching plans, they transitioned to Caldera, deploying in a single afternoon with identical configurations and eliminating ongoing maintenance. This shift allowed them to refocus on project development without being bogged down by infrastructure concerns. "Infrastructure is infrastructure, just use what works," the founder emphasized, suggesting that new projects should assess whether creating a rollup really offers a competitive edge.

Community Reactions and Insights

A lively discussion ensued on forums, where users shared their opinions on the challenges associated with deploying custom rollups.

  • Helpful Perspectives: Many users indicated that insights from fellow founders can be more valuable than traditional consultants. One user noted, "This forum honestly has better advice than any consultant I talked to, and itโ€™s free."

  • Cost-Effective Solutions: Others highlighted a middle ground between costly consulting and complete DIY approaches. A user revealed that more affordable options, like specialized support, could yield personalized assistance, avoiding templated advice typical of larger firms.

"The bridge contract edge cases are the part that would scare me most about self-hosting a rollup." - A concerned user encapsulated the worries of many in the community.

Key Insights

  • โ—พ Two-month struggle resulted in significant time and cost investments.

  • โ—พ Quick deployment through Caldera shows a more efficient path for startups.

  • โ—พ Community advice proves invaluable, often surpassing traditional consulting methods.

While the founder's journey paints a sobering picture of the complexities in tech deployment, it opens up a broader discussion on how early-stage projects should approach their infrastructure needs. Is building everything from scratch truly beneficial, or does utilizing existing solutions yield greater returns? Only time will tell.

Forecasts of the Next Phase in Rollup Deployment

Thereโ€™s a strong chance that as more startups evaluate the insights shared on forums, the trend towards adopting established solutions like Caldera will accelerate. Experts estimate that nearly 60% of new projects could choose to leverage existing infrastructure rather than building their own, primarily to avoid the technical headaches highlighted by the recent experience of the founder. This shift may not only ease the immediate pressure on development teams but could also stimulate competition among providers of rollup solutions, leading to further innovations and cost-saving technologies in the crypto space.

A Historical Echo of Tech Transitions

In the world of tech disruptions, the 1990s pivot from bulky desktop computers to the more nimble laptops serves as an insightful comparison. Just like startups today are reconsidering their rollup strategies, businesses back then faced a choice: remain in the cumbersome yet familiar space of desktops or embrace the efficiency of portable devices. Many who adopted laptops early found their productivity soared, allowing for greater flexibility and faster responses to market demands. This historical shift echoes todayโ€™s scenario in crypto, illustrating how a strategic embrace of existing technology can lead to significant advancements, shaping the landscape of future business operations.