Edited By
David Thompson

A rising wave of complaints from people in user boards highlights growing frustration over prolonged ads ruining the experience in popular mobile games. Many are questioning the app's reliability and the impact on user engagement, revealing a significant divide between expectations and reality.
After a series of complaints regarding ads during recent AMA sessions, people are vocalizing their discontent. One user remarked, "The ads take you out of the app and can even crash it. Itโs intolerable!" This concern is echoed across various forums, pointing to a clear lack of resolution from app developers. Despite assurances during the AMA about addressing these issues, users report that things seem to have worsened.
Many have singled out the length of ads as the primary issue. As one comment noted, "The ads last over 60 seconds, and when I see that, I just close the app." The sentiment is that if ads are excessively long or poorly executed, it damages the overall user experience, especially for those who play these apps frequently.
People are also sharing similar experiences, stating that ads often force a transition out of the game to external stores, disrupting their gameplay. One post stated, "Ads should never take you out of the app. Itโs ridiculous!"
Interestingly, some users have pointed out how targeting has failed them. Instead of seeing relevant ads that match personal interests, they are bombarded with random promotions. One comment noted, "Now I only seem to get ads for Monopoly Go and AI chat apps. It's getting tiresome."
Commenters also highlighted the challenges developers face in ad management. "Devs everywhere have had to alter their approachโฆ Going into 2026 and still having these issues is a bad look!" Despite some attempts to implement changes, people remain skeptical about the developers' commitment to improving the situation. One user summed it up with: "Complaining about the ads does not do any of us any good. Report them, that's the only way to make an impact."
โ ๏ธ Many ads exceed 60 seconds, frustrating users
๐ User experience deteriorating; crashing issues remain unresolved
๐ฏ People demand better-targeted ads based on interests
As the clock ticks towards 2026, the call for action grows louder. Will app developers finally take the plunge to fix these glaring issues? Only time will tell.
Thereโs a strong chance that app developers will prioritize changes in ad management as complaints pile up. Experts estimate around a 70% likelihood that weโll see shorter ads rolling out in the next six months, especially given the pressure from vocal players on forums. The need for improved targeting is equally crucial and may drive adoption rates for better ad technologies, with a 60% chance that more personalized ads could start appearing as early as mid-2026. This shift could enhance user engagement, as fatigue from irrelevant ads grows.
Reflecting on the gaming industry's evolution, one might liken the current ad frustration to the early days of social media platforms grappling with intrusive advertisements. Just as Facebook faced harsh backlash over excessive ad placements and eventually adjusted its approach, thereโs a parallel here. The pressure from people can incite developers to revisit their strategies, ultimately enhancing user experiences. The lesson rings clear: ignoring feedback can be damaging, and businesses often find that addressing concerns head-on leads to a more loyal following.