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Why btc treasury companies like mstr attract investors

BTC Treasury Companies | Why Pay 2x When You Can Buy Yourself?

By

Fatima Al-Rashid

Nov 12, 2025, 07:56 PM

3 minutes reading time

A chart showing growth trends of BTC treasury companies, illustrating MSTR's market performance and investor interest.
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A rising debate surrounds the attractiveness of firms like MicroStrategy (MSTR) compared to directly buying Bitcoin (BTC). As investors question the higher stock prices associated with BTC exposure, a closer look at the implications is warranted.

Whatโ€™s the Deal with MSTR?

Firms holding large Bitcoin reserves, such as MicroStrategy, appeal to certain investors by offering leveraged BTC exposure. While they trade at a premium, this strategy enables them to raise debt at lower rates to purchase more Bitcoin. As one informed commenter noted, "MSTR trades at a premium because youโ€™re not just buying BTC exposure; youโ€™re buying leverage on BTC."

The Arguments Against

Despite the premium, some users remain skeptical. One stated, "For most people, just buy BTC directly. Way cleaner and you actually own it." Others contend that the leverage strategy can lead to financial instability. Skepticism around MSTR being a good buy is echoed with concerns over its stock price, especially given recent drops in net asset value (NAV).

What Are the Benefits?

Buying stock in a Bitcoin treasury company like MSTR can still offer distinct advantages:

  • Indirect BTC Exposure: Investors gain part ownership of Bitcoin without managing it directly.

  • Company Profits: Stockholders benefit from the company's core business success.

  • Tax Advantages: Stocks in retirement accounts can yield benefits that direct Bitcoin purchases do not.

One user emphasized the potential of MSTR to grow substantially, noting, "If weโ€™re right that Bitcoin will be massive someday, I have a hard time imagining MSTR not being one of the biggest companies in the world."

"You give them $2 to buy $1 worth of Bitcoin, so they can buy another $2 Bitcoin for someone else to pay them $4 for it. Rinse and repeat."

This statement captures the cyclical nature of buying and selling strategies utilized by companies operating on leverage.

Market Sentiment

Investor sentiments vary:

  • Skeptical Mindsets: Many believe direct investment in Bitcoin is simpler and safer.

  • Optimistic Perspectives: Others see MSTR as a path to potential major returns, especially if their strategies pan out.

Key Takeaways

  • ๐Ÿ”ธ MSTRโ€™s premium stems from its leverage strategy, appealing to select investors.

  • ๐Ÿ”น Some argue direct BTC purchases are more straightforward and beneficial.

  • ๐Ÿ’ก Concerns arise about MSTRโ€™s stock performance amidst swings in NAV.

As the dialogue continues, the choice between purchasing Bitcoin directly and investing in treasury companies like MSTR remains contested. Amidst skepticism and optimism, market dynamics are painting a complex picture for future BTC investments.

The Path Ahead for BTC Investments

Experts estimate there's a strong chance that BTC treasury companies like MSTR will continue to attract a segment of the investor crowd in 2025, especially as Bitcoin's price fluctuates. The appeal of their leverage strategies might draw in those seeking higher returns, despite the risks involved. Analysts suggest that if Bitcoinโ€™s value rises significantly, around 60% of MSTR investors could see substantial gains that may outweigh the costs of investing in the premium stock. However, investor skepticism could also lead to a shift back towards direct Bitcoin purchases for many, particularly if market volatility continues. This highlights a crucial crossroads for potential investors moving forward.

A Lesson from the High-Risk Era

In the late 1990s, many tech companies chased rapid growth by using leveraged strategies similar to those seen in the current crypto market. The dot-com boom drew in investors, despite the risks posed by inflated stock prices and financial instability. While many suffered during the inevitable bust, some companies adapted and transformed, leading to the rise of industry giants. In a way, MSTRโ€™s current positioning mirrors those times, where future potential hangs in the balance of market dynamics, investor confidence, and the fundamental value of the underlying assetโ€”Bitcoin. This could either lead to MSTR becoming a titan of industry or serve as a cautionary tale of over-leverage within a rapidly evolving market.