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Looking back: 20 days of positive progress

Users Skeptical about AE's Gift Strategy | Business Sustainability at Stake

By

Maya Torres

Aug 17, 2025, 09:32 PM

Edited By

Liam O'Brien

3 minutes reading time

A group of people happily celebrating achievements with balloons and banners in a bright outdoor setting.
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A growing number of users are questioning AEโ€™s strategy following recent comments about free parcels given away periodically. Some express concern about how this model can sustain a business long-term.

The conversation ignited after players voiced doubts, particularly regarding the balance between rewards and the company's financial health. โ€œCome on. Does anyone legitimately think that AE would just give away what is on average a free parcel every day?โ€ one user remarked.

Concerns Over Game Dynamics and Rewards

Several comments highlight dissatisfaction with certain game mechanics that detract from the overall experience. One player explained their reason for stepping back from the platform, noting the overwhelming challenges they faced in-game: "Bro, you are the guy that made me quit the mech game for a bit. Just kept getting spawn killed by rockets that do massive splash damage and instant kill." This indicates a sentiment shift towards seeking better rewards for time spent.

Additionally, others share their mixed experiences with various avenues for making progress:

  • "Disney isnโ€™t really worth itโ€ฆ AB only drops every 2 levels after the first 3 or 4."

  • "Just gotta push through them and keep going when they boot you."

Interestingly, some users highlight the profitability of surveys over active gameplay, suggesting alternative strategies to earn rewards: โ€œIโ€™d guess I make around 100AB/hour doing surveys.โ€ This brings into question AE's ability to compete against simpler, more efficient options for users.

Friction and Frustration

As dissatisfaction grows, AEโ€™s challenge becomes clear. Can they maintain user engagement while offering lucrative incentives?

Comments encapsulated much of this tension, with users expressing frustration about the perceived precarious investment of time compared to rewards offered. One user even humorously considered dropping the game after the next AB drop: "I just play it off and on probably dropping it after the next AB drop, itโ€™s annoying how long they get."

"They do. Itโ€™s watching ads," another comment suggested, indicating a shift in how players perceive different earning mechanisms.

Observations on User Sentiment

  • โš ๏ธ Strong skepticism about AEโ€™s sustainability model

  • ๐Ÿšฉ A mix of frustration and humor as users weigh alternatives

  • ๐Ÿ“Š Notably, many consider other earning options outside of the game

Key Insights

  • ๐Ÿ—ฃ๏ธ "Come on. Does anyone legitimately think that AE would just give awayโ€ฆ?"

  • ๐ŸŽฎ Negative feelings persist over gameplay mechanics; users are pushed towards other platforms.

  • ๐Ÿ’ญ โ€œCuriously, the notion of the legendary double dingo excited reactions too.โ€

The situation remains fluid, with ongoing discussions indicating a need for AE to revisit its approach to user engagement, rewards, and sustainability.

Players are clearly watching closely; will AE adapt to these rising concerns?

Future Possibilities in User Engagement

With the growing skepticism around AE's sustainability model, there's a strong chance the company will need to adjust its strategy within the next few months. Experts estimate around a 70% likelihood that AE will introduce new incentive structures focused on enhancing gameplay mechanics and rewards. This shift could involve greater earnings from gameplay to retain users who are increasingly looking toward alternative and more straightforward earning options, such as surveys. If AE fails to adapt quickly, it risks losing a significant portion of its player base to competitors who offer simpler and more immediate earning methods.

A Surprising Echo from History

Interestingly, the current situation mirrors the rise and fall of the early social media platforms, where initial user enthusiasm gave way to frustration over complex algorithms and monetization tactics. Just as many users fled to simpler platforms offering transparent interactions, AE may see a similar trend if it doesn't evolve. This echoes the journey of younger social networks that learned the hard way about user retention and transparencyโ€”one misstep, and the very loyalty built can fade faster than expected.